From the boardroom pocket folder to the direct-mail sales letter insert, sales sheets are a marketing staple with the power to quickly generate interest at a glance. Simplification of features and benefits, great copy, enticing imagery and a clean layout are hallmarks of successful sales sheets; but there are more things you can do to increase your sales sheet's value.
Here are five ways to enhance your sales sheets:
Print oversized sales sheets
Bigger is better when it comes to many forms of marketing. Print oversized sales sheets up to 13 inches by 17 inches to guarantee your message isn't ignored. This is perhaps the single easiest way to get more looks no matter where you distribute your sales sheets.
Unique sales sheets die cuts and foil stamps
An elegant, meaningful die-cut can do wonders for your sale sheet and your company's image. A subtle top or margin swoop or a square design can help project the right image to the right people at the right time.
Foil-stamped sales sheets likewise attract attention with elegance and add an air of royalty to your sales sheet designs. A medallion, coin, award, seal or other emblem can make your sales invitation seem more formal and make your customers feel like VIPs. Perforated tear-off strips